What is Business to Business or B2B Marketing? This is A question that is often asked online, in forums, on social networks.
Business-to-business (B2B) is term that describes commerce and transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
Other terms are business-to-consumer (B2C) and business-to-government (B2G).
Business to Consumer (B2C) – This is where a company sells directly to a consumer. So in the case of a retailer this involves selling a product directly to the customer or service provider. Businesses selling services to consumers.
Business to Government (B2G) – This is where a company will provide products or services to the various levels of government. The company is generally providing a service, normally by a government contract, where the company is contracted by local or national government to perform a specific roles. An example of this might be companies that are contracted to maintain the Civil Service IT system.
B2B Marketing is a major part of supply chains between companies and also between manufacturer and consumer. Each particular form of marketing is different to the other. Winning a government contract is vastly different to selling a product to a customer and B2B Marketing is just as different again.
B2B Marketing deals with smaller audiences and smaller prospective range of clients than B2C, which, generally speaking, makes careful planning and strict targeting a requirement to be successful and provide a good return on investment (ROI
Business to business marketing ultimately is all about the intelligent application of strategic insight and creative thinking to generate business growth. Your customers and prospects are your company’s lifeblood so it makes sense to invest in the information that will help you develop and manage these relationships for commercial gain.